Social Network
The term 'relationship' is the
bidirectional property while the mainstream social science concentrates on the
single attributes, such as income, age and gender. There are several
bidirectional attributes in the social activities, including bloodshed, social
roles, emotional relations, cognition relations, action relations, flow
relations, distance relations, similarity relations and co-occur relations. With
these night bidirectional attributes, SNA can build a relation network and analyze
the relationship on a pair of actors.
The SNA mainly consists of two sections—the
visualization analysis and measurement on the relations of society, economics
and emotion. If you want to use visualization analysis, you can choose the
software as NetDraw, Pajek and Yed while you may use the Ucinet, NetMiner or
Negopy to solve the measurement problems in SNA.
However, to be honest, which problem can be tackled by the SNA? In my opinion, it may help to solve the problems as follow:
1. Interpersonal communication problems.
2. Small world phenomenon.
3. Association analysis in data mining.
4. The meaning of the text output.
5. Intelligence analysis on your competitor.
6. The meanings of symbols.
7. Analysis on correlation matrix or difference matrix.
8. Knowledge management and knowledge transfer.
*Reference:
You have mentioned the problems that can be solved by social media analysis, while my last blog is more specific which is about more directions that can be improved about recommendation. We can talk about it next time. Thank you!
回复删除Your blog is very useful to me, because we just learn social media analysis and we do not know what it can do, now I know and I think I will be more interested in social media analysis.
回复删除A good summary and I am looking forward to reading your future blogs.
回复删除Agree for the problems which may be solved by SNA.
回复删除Actually, for small world phenomenon, Facebook has already did some analysis related to it. The result shows that the six-degree separation has been reduced to four-degree separation after a few years! It is really impressive for the power of social network.
The problems you listed that can be solved by SNA is very concrete, and I think some of them may be used in this term's project. Thank you for your sharing.
回复删除Thanks for your sharing. This blog can let me know a wider picture for solving social problems by using Social Network Analysis (SNA).
回复删除I can also create marking opportunity
回复删除Identify co-marketing or sponsorships and events opportunities
problem can be solve:
Which brands have a similar customer base that i could leverage?
Which kind of sponsorship activity would better reach my target?
Who is the spokesperson my customers would listen to?
Very informative post! The content really helps me better understand how social media analysis can influence the way we understand the society and ourselves in a more efficient way. Thanks for your sharing.
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